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How We Helped a Paid Ads Agency Generate Qualified Leads Using a Simple Yet High-Converting Funnel
A strategic landing page + lead magnet funnel designed to attract the right audience and convert them into high-quality leads
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About the Client
One10Media is a performance-driven email marketing and paid ads agency that partners with DTC brands to scale their growth. While they were already running paid campaigns, they needed a more effective system to capture qualified leads, educate prospects, and smoothly guide them into their sales pipeline
The Problem
The challenge was not traffic. It was lead quality and conversion efficiency.
- Generic landing pages were not converting well
- No strong hook to attract serious advertisers
- No structured funnel to qualify leads
- Missed opportunity to capture and nurture prospects
They needed more than just a landing page.
They needed a system that filters and qualifies leads automatically.
Our Approach
Instead of building a complex funnel, we focused on something simple but strategic.
1. A Simple but Highly Targeted Landing Page
We designed a clean landing page with a single goal:
- A strong, problem-driven headline
- Clear positioning around ROAS and ad performance
- Minimal form fields to reduce friction
This wasn’t just a button. It was a psychological trigger. It speaks directly to their audience. People already running ads always want to know:
“How is my performance? Can it be better?”
2. Lead Magnet That Feels Like Value, Not a Form
Instead of sending users to a thank-you page, we built the next step:
A Creative Budget Calculator
This Step
- Engages the user immediately
- Provides perceived value
- Qualifies the lead further
Users enter:
- Ad spend
- CTR
- Conversion rate
- Frequency
- Creative refresh cycles
3. Smart Lead Capture with CRM Integration
Behind the scenes, we connected everything to ActiveCampaign CRM.
So when a user submits the form:
This allows the agency to:
- Run email nurturing campaigns
- Retarget users via ads
- Convert leads into paying clients over time
- Lead data is captured instantly
- Stored inside the CRM
- Ready for retargeting, email flows, and follow-ups
The Result
The implementation of this automated system led to a significant shift in performance, primarily by ensuring that only
higher-quality leads entered the funnel. By moving away from generic designs, the new approach drove
much better engagement and a notable increase in the time users spent interacting with the funnel pages compared to standard landing pages. Ultimately, this structured flow created more consistent opportunities for effective retargeting and long-term prospect nurturing.
What Client say about us
Here’s a quick feedback shared by the client.
